Work & Experience

Growth work across real accounts.

Sol has built and managed acquisition systems across DTC, education, health and wellness, lead generation, and app growth. All work shown is anonymized.

Google Ads · Paid Search · PMAX · Campaign Architecture

Training Platform — Paid Search Overhaul

Education / Online Training

Conversion Tracking · Attribution · Pixel Validation · Reporting

Ecommerce Brand — Tracking & Attribution Cleanup

DTC / Ecommerce

Reddit Ads · Microsoft Ads · Channel Strategy · Campaign Build

B2B SaaS — New Channel Launch on Reddit & Microsoft

SaaS / B2B

Search Visibility Audit · Paid Search · Reddit · AI Search · Demand Capture

Lead Gen Business — Search Visibility Sprint

Lead Generation / Local Services

Meta Ads · TikTok Ads · App Acquisition · Funnel Strategy

Fitness App — App Acquisition via Meta & TikTok

Health & Fitness / App Growth

Meta Ads · Google Ads · Landing Page Strategy · Funnel Optimization

DTC Supplement Brand — Full-Funnel Meta & Google

DTC / Ecommerce

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