A regional lead generation business was losing ground on search visibility without understanding why. Paid search performance was declining, organic rankings had slipped, and competitors were increasingly appearing in AI-driven search results. The team didn't have a clear picture of where their demand was actually coming from — or where it was being lost.

Ran a full Search Visibility Sprint covering paid search, organic rankings, Reddit presence, and AI-driven search (ChatGPT, Perplexity, Google SGE). Identified specific demand gaps where competitors were capturing intent the business was invisible to. Built a prioritized roadmap covering paid search restructuring, content and presence improvements for AI visibility, and a Reddit strategy for community-level awareness. Implemented the paid search recommendations immediately, resulting in improved impression share and lead volume within 45 days.