About

Sol helps brands scale by building better acquisition systems.

Sol Performance Marketing was built on a simple observation: the best paid media results rarely come from just managing ads. They come from connecting the pieces that actually drive growth.

How I work

Hands-on where it matters. Strategic where it counts.

I partner with brands as a growth marketing consultant — helping build paid media and acquisition systems that are efficient, measurable, and scalable. I don’t believe in unnecessary complexity or constant tinkering. Strong growth comes from knowing what to touch, what to leave alone, and when to scale. My work spans Google Ads, Meta, TikTok, Reddit, Microsoft Ads, search visibility, landing page strategy, and performance reporting. The goal is simple: build a system that helps your business grow without creating chaos.

Multi-channel execution

Google, Meta, TikTok, Reddit, Microsoft — and the strategy to connect them

Full-funnel thinking

Paid media, search visibility, funnel strategy, and tracking working together

Senior-level strategy

Without the overhead of a full-time Head of Growth or a large agency

Signal over noise

Fewer changes, better decisions, cleaner growth

Want to work together?